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During a Strategic Writing and Design class, Brew and a small group of other students crafted an integrated campaign for Nike FlyKnit. Because of the unconventional construction of the flyknit shoe, which can make running uncomfortable for someone who isn't used to it, the campaign was centered around the idea of intense fitness and earning one's workout results. The campaign consisted of Pandora/Spotify "radio" ads that runners could hear while listening to their workout playlist or radio station, fitness magazine print ads, treadmill screen ads and social media.
Brew was the copy writer and PR Account Executive for this campaign.
For student-run agency AdZou, Brew and a team of six other senior students crafted the SAVOR campaign for a catering and events client. Because the client prides itself on excellent cuisine, wine and service, the team thought the big idea of "savoring" experiences, moments and the client itself would best fit the campaign. The campaign consisted of magazine ads for a local cuisine magazine and Babyboomer (the target) magazine, Facebook, direct mail and events.
Brew was the Art Director for this campaign.